porsche zentrum zuffenhausen
stuttgart-zuffenhausen / germany
client
dr. ing. h.c. f. porsche ag, stuttgart
realization
2000
With its meticulous finishing, the Porsche centre Zuffenhausen exhibits austere, clear lines without excess decoration, while simultaneously radiating a power of attraction that makes the viewer long for what is on display inside. In doing so, it primarily projects the feelings that are connected to the Porche brand. The building and the product are not rivals, but reinforce one another. Besides a showroom, the building also accommodates offices, garage workplaces, and warehouses. The sports cars are lined up on the floor and on large table constructions that also connect to the various offices that are transparently designed. The cars receive natural light during the daytime via large strip windows in the roof, so that they look exactly the same as they do out on the street. In the evenings, the showroom is illuminated by artificial light. The dark floor and backdrop then produce a dramatic effect which makes the cars seem even more exclusive and desirable. The building has become the worldwide standard for the architectural Porsche Corporate Identity.
stuttgart-zuffenhausen / germany
client
dr. ing. h.c. f. porsche ag, stuttgart
realization
2000
With its meticulous finishing, the Porsche centre Zuffenhausen exhibits austere, clear lines without excess decoration, while simultaneously radiating a power of attraction that makes the viewer long for what is on display inside. In doing so, it primarily projects the feelings that are connected to the Porche brand. The building and the product are not rivals, but reinforce one another. Besides a showroom, the building also accommodates offices, garage workplaces, and warehouses. The sports cars are lined up on the floor and on large table constructions that also connect to the various offices that are transparently designed. The cars receive natural light during the daytime via large strip windows in the roof, so that they look exactly the same as they do out on the street. In the evenings, the showroom is illuminated by artificial light. The dark floor and backdrop then produce a dramatic effect which makes the cars seem even more exclusive and desirable. The building has become the worldwide standard for the architectural Porsche Corporate Identity.
