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cepezed-design porsche corporate identity still up-to-date

fas keuzenkamp

The corporate identity that cepezed designed almost 20 years ago for the stylish car brand Porsche is still up-to-date. Porsche Centrum Rotterdam will shortly move to a new building, which is again based on the architectural blueprint stemming from 1999. The Porsche Zentrum Zuffenhausen in home base Stuttgart, also designed by cepezed, was the first building based on this, and was followed by hundreds of branches worldwide. The visual language for the Porsche buildings has timeless characteristichs closely matching the image and the experience of the car brand. Typical features include the clear-cut outside facade with a clean skin of stainless steel above a glass plinth that makes people curious about what happens inside the building. Frame Vastgoed develops the new Porsche Center in Rotterdam.